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MarieVic

Head Over Heel

$10

MarieVic

Head Over Heel, 2025

Digital Illustration

© MarieVic, 2025

For crushes, flings, or fashion-fueled infatuation - because you’ve got me head over heel (just the one, and it’s fabulous).

Hovering between kitsch and critique, MarieVic’s series for ArdorU called Garment of Affection embraces the charged overlap of text, image, and cultural cliché, transforming garments into platforms for emotional absurdity and aesthetic wit. Across this apparel selection, MarieVic stages a pop-poetic performance where consumer language meets the private psyche: plush pandas pledge devotion, a soda can melts under the weight of a birthday candle, and a nuclear explosion depicts desire. Mimicking meme speech bubbles, these works push fashion beyond utility or trend - they become commentaries on intimacy, lust and belonging.

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